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GC3 + SPORTING EDGE = GAME CHANGING PARTNERSHIP
For many years athletes have significantly increased their endurance and recovery capacity by training at high altitudes. The body’s innate ability to increase red blood cell production in low oxygen environments (oxygen homeostasis) is the physiological force behind the dramatic performance improvements achieved by well structured altitude training. Recent studies also show beneficial muscular adaptations and other physiological improvements that occur as a result of training in reduced oxygen environments.
GC3 Altitude’s strategic partner, Sporting Edge UK (“SPORT”), is the pioneer and leading manufacturer of technology that can simulate high altitude environments anywhere on earth. SPORT’s breakthrough room-based systems and sport specific protocols have taken altitude training well beyond just improving endurance. SPORT now delivers a wide range of measurable gains in strength, recovery time, and overall fitness to its rapidly growing list of room-based clients. As a result, SPORT has recently been contracted to build the largest and most sophisticated altitude training centers in the world including the multi-million dollar altitude and environmental chambers in Dubai.
GC3 management’s long history of sports marketing magic, along with its connections into virtually every professional team and major college athletic program across the USA, provide a readymade launching pad for the new Partnership. Over the last few years, SPORT has made spectacular advances in developing the systems and protocols required to bring significant performance improvements to a broad range of athletic endeavors. The Partnership’s ultimate goal is to make GC3 Altitude Systems a must purchase for any athlete or team that has serious championship aspirations.
SPORT’s team of world class engineers and sports scientists have recently developed unique protocols aimed at multi-directional sports where repeat sprint ability, explosive bursts, and peak fitness are key factors. SPORT has also extended its system design to include full climate control capabilities for both temperature and humidity. This capacity has proven extremely useful for outdoor team sports, allowing teams to practice and train in environments that can be polar opposites of their natural setting. A prime example would be the Miami Dolphins having the capability to train in a facility that would duplicate the environmental conditions for an upcoming game in Denver or New England.
There is mounting anecdotal evidence that altitude exposure has a measurable positive impact on weight loss, jet lag, and a host of medical conditions characterized by diminished red blood cell counts. While GC3’s immediate focus is on the sale of room-based facilities designed for professional teams, major colleges and elite athletes, these other potentially rewarding arenas are aggressively being pursued. Sales of affordable masks and tents for mass individual use remain an important part of the Partnership’s mix, as does ongoing research and development efforts for new breakthrough technologies, protocols and products.